What happened before:
- Learning got stuck in itself
- Unstucking: in search of new dominant designs
- Unstucking: the state of the model
- In this post: Unstucking technique 1: flipping
On our quest to unstuck the learning function in corporations, here is one technique to see the learning business model through new eyes: flipping.
In essence the technique of flipping I'm proposing here is simple: you take a current habit and you flip it upside down and you try to make a business model canvas based on that and see where it takes you...
One example to illustrate the technique: the current habit is that corporations decide on the training organisations to teach for them. The flip would be that training organisations select the students or companies they want to develop. It sounds very weird, but if you start to think of it, it's not that far from the dominant learning model of the middle ages where master craftsmen would accept a few apprentices to learn the craft. If experts or renowned institutions hire the learners they wish to develop, we get a whole new business model canvas, different key strengths and money flows. When you think of it some more, it's not that different from the entrance hurdles to prestigious MBA schools either...
I'm not saying that this particular flip will yield a sustainable learning business model, but this kind of flipping exercises will help you see with new eyes and create new canvases to further refine and explore.
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