So here’s a question: if you got the opportunity to visit
Silicon Valley, would you take it? For me it was a no-brainer. A few weeks ago
colleagues and I got to make a trip to Silicon Valley to experience its
innovative culture and inspire our own innovation strategy. Our trip took us to
edupreneurs who aim to disrupt corporate development as we know it, to demo
days of startup accelerators, to the labs of established and big companies, to
a think tank on future disruption, to the birthplace of technology giants such
as the famous HP garage, and much more. We took a lot of Uber rides all over
the bay area. (Interestingly most of them had only started to drive for Uber a
couple of weeks and wouldn’t know any street name if it wasn’t shown on their
app. That’s a showcase of the trend for instant and just sufficient skills.) We
also saw the Google self-driving car passing us a couple of times. Above all we found a quite unique culture that
relentlessly seeks out inefficiencies, unmatched client needs and disruptions
in the current marketplace. Below are
some of my thoughts.
Image: A sign on San Francisco’s Market Street
Thought on the valley
They valley is basically a
series of towns that you each may recognize as birth places of former or
present ‘biggies’: we saw the garage in Palo Alto where HP was born, the Google
self-driving cars around Mountain View, drove through Menlo Park where first
Edison had its lab and now Facebook builds a new headquarters, Cupertino where
Apple was founded, etc.
Image: The legendary garage
where HP started.
The valley (which includes San
Francisco now) has a very strong appeal. As a result you have to be either
pretty rich or pretty creative to get by in Silicon Valley … it is a pricey
place with hotel rates averaging 300 dollars a night, expensive housing,
expensive tuition fees at Stanford or Berkeley universities, and chronic
traffic indigestion. As a would-be-enterpreneur you need to weigh that against
the unique culture, proximity of disrupters-past, and access to a network of
venture capital (yes, there is also some money burning going on, an essential
part of innovating through failure.) I wondered how startups can actually
afford to operate there. Someone answered me that people tend to get very
creative with their housing arrangements and it is not uncommon for a group of
let’s say AI specialists to rent a house together and work together.
The culture in the valley has
definitely a bias for action and a sharp focus on the customer. They want to
let customers decide what is useful, and be ready to scale fast. The latest ‘must
read’ book is Lean Startup. The hottest work platform is #slack. The current
focus is on applying Artificial Intelligence, big data, Internet-of-Things and
biotechnology.
Of course you might wonder if the next
disruptions will come from ‘a place’, be it Silicon Valley or another one.
Maybe the future of innovation is more distributed than it once was.(continued in part II)
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